Webinar: Nearshore & Culture
The importance of Culture in Nearshore Technological Projects
In an ever-more globalized reality nearshoring is becoming a popular practice in technological projects. As in all partnerships, communication and understanding become key in building trust and ensuring successful long-term cooperation between people and companies. Apart from the advantage of sharing a similar time zone, choosing the right partner to outsource IT projects also bring up the importance of culture. In this webinar we will strive to comprehend how culture impacts decision making when choosing an IT nearshore partner or country, and how can we effectively create bridges and lead thriving nearshore relationships.
What will you learn in this webinar?
• How does cultural alignment influence the choice of a nearshore partner?
• Why is it important to build a strong team culture in a nearshore project?
• How does transparent and open communication build trust while working remotely?
• What are the main cultural challenges on nearshore project set-up and how to assess them?
• Why is Portugal becoming a key location for IT project nearshoring?
What will you get:
• Overview on the advantages of outsourcing IT services to Portugal.
• Examples on how to guarantee a cultural alignment with your nearshore service partner.
• Straightforward view on how to manage a sustainable nearshore project team.
• Your questions answered in a Q&A with the speakers.
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Program
09:30 GMT+1 – Webinar Introduction
In this webinar we will trace an overview over how culture impacts decision making when choosing an IT nearshore partner and how can we effectively create bridges and lead thriving nearshore relationships.
09:35 GMT+1 – Portugal as a Key IT Talent Location - Philomène Dias, Director AICEP
In this talk Philomène Dias will trace a full-scale overview about the Portuguese technological scene sharing some facts & data that make Portugal a reference location for IT nearshore operations. Why is Portugal becoming a key location for IT project nearshoring?
10:05 GMT+1 – The importance of Cultural Alignment and Open Communication in long-term nearshore partnerships - Ferry Meijndert, Evident
During this talk Ferry Meijndert will takes us through the role played by culture in a nearshoring partnership: How does cultural alignment influence the choice of a nearshore partner? How important is transparent and open communications to build trust while working with a team operating remotely? What are the key factors for a nearshore partnership to work effectively and smoothly?
09:50 GMT+1 – Team Management and Culture in Nearshore Project Development - Pedro Esteves, Affinity
This talk will take us inside a nearshore project management reality with Pedro Esteves sharing his vision and experience leading a team on a fully remote software development project. From the first decisions to daily organization, to successfully reaching the client’s needs through focus and cooperation and to the importance of building a strong team culture.
10:20 GMT+1 – How, why, and when to choose the right Nearshore Partner - Carlos Correia, CEO Affinity
A nearshore strategy can be a very powerful and effective business decision; however, it is important to have some key aspects in mind in order to ensure a sustainable long-term cooperation. During this talk Affinity’s CEO, Carlos Correia, will go across the hows, whys, and whens to go for an IT nearshore partnership.
10:35 GMT+1 – Q&A with the speakers
Speakers are invited to openly reply to the audience questions and interact with it each other in an open panel.
Speakers

Philomène Dias
Director - Inward InvestmentAICEPPhilomène Dias is Director of Inward Investment at AICEP Portugal Global responsible for managing business relations with potential international investors. AICEP is a government business entity, focused in facilitating the entry of foreign partners that are looking to invest or buy Portuguese services or products.

Ferry Meijndert
CEOEvidentFerry Meijndert is responsible for the strategy and international growth of B2B digital consultancy firm Evident. In previous activities, he has been responsible for large international digital programs that resulted in extensive expertise in digital transformation in the B2B area.

Pedro Esteves
Delivery ManagerAffinityPedro Esteves is the Delivery Manager in one of Affinity’s key nearshore operations leading a team on a fully remote software development project. With a large experience in managing complex technology projects, Pedro has a hands-on understanding on how teamwork and team-culture directly links to successful technological results.

Carlos Pais Correia
CEOAffinityCarlos Correia is Affinity’s CEO & Co-Founder and the Sponsor of Keywork, a SaaS software for agile human resources management. Having started his career as a Technical and Business Consultant, he later accomplished his dream of building its own IT consulting company with a clear focus on people, relationships, and affinity.